Zouk's 28th Anniversary
'THE ART OF CLUBBING' CAMPAIGN DESIGN FOR ZOUK'S 28TH ANNIVERSARY
Hailed as a revolutionary clubbing institution and the first to introduce House music in Singapore, Zouk has consistently delivered progressive club environments and dance music experiences to generations since 1991. The Art of Clubbing campaign was conceptualised as a theme to commemorate the 28th Anniversary of Zouk.
The idea behind The Art of Clubbing is a salute to the influential social revolution that is clubbing culture. Gathering the most iconic names in dance music and pop culture, the final campaign is made up of an assemblage of references: 17 Jiak Kim Street, Amnesia Ibiza, Area, Ben Kelly, Daft Punk, Elrow, Fabric, Factory Records, Grace Jones, Haçienda, Human Traffic, Keith Haring, Kraftwerk, Larry Levan, MTV, Palladium, Paradise Garage, Peter Saville, Piper, Studio 54, The Electric Circus, The Velvet Underground and more.