Menlo Pacific Capital

Branding

Menlo Pacific Capital is a family investment fund that invests in a variety of private companies and funds globally, largely in green technology. The fund has a global footprint with strong roots in Asia, a reflection of the family’s own background and upbringing.

For Partner Studio’s approach to the branding, we drew nuanced inspiration from the family’s east and west upbringing and experiences - building the brand’s motif on the majestic outline of the Sequoia Tree and the geometric nature of oriental patterns. The final logo illustrates the multi-faceted and ever adaptable brand’s far reaching network around the world.