SPD Contact Centre.

What happens when a CEO is put in the hot seat and is interviewed by his employee? Cue thought-provoking questions and nervous laughter (from the CEO). Beyond that, this meaningful initiative led by SPD Contact Centre and agency ABrandADay, aims to tackle the underemployment of Persons with Disabilities (PwDs) in Singapore. By giving these often overlooked individuals a voice and breaking down society’s preconceived barriers towards them.

Partner came on board as the video production lead. We crafted the main campaign video and the accompanying behind-the-scenes reel, featuring more candid interviews and perspectives shared from the various stakeholders involved.