HyperdriveCities Festival

HyperdriveCities Festival Event Graphics

Partner Studio teamed up with the Legion of Racers (LOR) to flip E-cities Championship into Hyperdrive Cities. Our goal of the rebrand was to disrupt everything the world knows about Sim Racing - to revolutionise racing and reimagine cities. Hyperdrive Cities was born from the heavy inspiration of street racing and culture, mapped on the exhilarating experience of virtually zooming down city circuits of the likes of Orchard Road in Singapore and Kuala Lumpur in Malaysia.

With Hyperdrive Cities Festival came the expansion of the brand beyond just sim-racing, where we’ve got a full-fledged multi-content lineup of music, entertainment, lifestyle experiences and of course, the main Sim Racing Championship. Partner Studio revved it up with the full suite of creatives for the event - from the main KV design, web & on ground event collaterals and live show motion graphics.